Hi everyone! Today I thought I’d share a logo I recently designed for a local handmade business owner. I don’t get to do much freelance branding/identity work, so it was nice to stretch those creative muscles a bit. I especially loved working with someone who I really felt on the same style wavelength with.
I met Hannah at the Green With Indie craft show. She was super sweet and contacted me afterwards about working together to make some graphics for her blog, Facebook, Etsy, etc. Her goal is to gradually move towards a more cohesive look that she feels better represents her brand.
My first step was to make a little mood board for Hannah to look at, to nail down a color palette and make sure we’re thinking along the same lines in terms of style, mood, etc. Hannah was into it, so we moved forward and decided to make a logo and business card design first.
This was the first round of sketches I sent her for a logo. I knew Hannah liked a hand-drawn look, so I played with some hand-drawn type and tried to reference some of the materials she uses in her jewelry.
I was a little surprised that the one she responded to the most was the one I threw in because I felt it was the most indicative of my work. I think it’s important to step back sometimes and remember why you’re the person that was hired to do the work. Working too hard to fit an aesthetic you think someone else is most into sometimes means you lose a bit of your style, which is what they might’ve wanted in the first place!
In the end, Hannah decided she really loved the simplicity of the first option, so that’s the one we went with and I made a slightly more cleaned up version.
And here is the final! I’m really pleased with it and I’m excited to continue working with Hannah and watch her brand come together even more. Go check out her shop here!
If you’re interested in working with me for any design and/or illustration work, you can always shoot me an email at creaturetype(@)gmail.com and talk about it! x0